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Tom Kuntz

Tom Kuntz is an Emmy-winning and DGA-honored commercial director working with MJZ since 2001.

comedymusic-drivendocu-styleplayful-comedicprovocative-cinematicdeadpanabsurdistsatiricalhyperrealrapid-cut
Save to a projectFull portfolio
TKSelected workOld Spice: QuestionsOpen project
Production company & representation
MJZ
Production company · US, UK · verified Jul 2026
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Recent press & creds
Emmy Award for Outstanding Commercial
Academy of Television Arts & Sciences · 2010 · award
Cannes Grand Prix for Film
Cannes Lions · 2010 · award
DGA Award for Outstanding Directorial Achievement in Commercials
Directors Guild of America · 2009 · award
Selected clients
AppleOld SpiceHeinekenSkittlesDirecTVIKEACadburyVolkswagenTubiAxe

Selected commercial work

2 indexed projects
Old Spice: QuestionsView work ↗MGMT: CongratulationsView work ↗
Media sources, corrections, and rights

Bio & background

Tom Kuntz is an Emmy-winning and DGA-honored commercial director working with MJZ since 2001. He is widely recognized as one of advertising's preeminent comedy specialists, known for surreal, absurdist work blending high-concept humor with meticulous craft. Kuntz directed the iconic 2010 Old Spice spot "The Man Your Man Could Smell Like" with Isaiah Mustafa, which won the Emmy for Commercial of the Year and a Cannes Grand Prix for film. His campaigns for Apple include the dystopian "Appocalypse" (2017 WWDC), the 2023 Timothée Chalamet "Call Me" spot, and 2024 MacBook work. He created Cadbury's deadpan "Eyebrows" (2009), Heineken's epic "The Odyssey" (2014) and Bond-parody "The Chase" (2015), IKEA's rapping-clutter "Silence The Critics" (2019), and memorably strange Skittles work including "Touch" (2008 Creativity Award winner). He won the 2009 DGA Award for Outstanding Directorial Achievement in Commercials and was nominated for DGA Best Commercial Director five times (2007, 2009, 2010, 2013, 2016). His signature style features colorful settings, time-lapse photography, wildly eccentric characters, and fearless embrace of the bizarre. Beyond advertising, Kuntz directed influential music videos for The Avalanches, Electric Six, LCD Soundsystem, and MGMT, and owns the Los Angeles independent record label Pinchy & Friends.

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Full credentials

Awards
  • Emmy Award for Outstanding Commercial
    Academy of Television Arts & Sciences · 2010
  • Cannes Grand Prix for Film
    Cannes Lions · 2010
  • DGA Award for Outstanding Directorial Achievement in Commercials
    Directors Guild of America · 2009
  • Creativity Award for Skittles "Touch"
    Creativity Awards · 2008
  • DGA Nomination Best Commercial Director of the Year
    Directors Guild of America · 2016
  • DGA Nomination Best Commercial Director of the Year
    Directors Guild of America · 2013
  • DGA Nomination Best Commercial Director of the Year
    Directors Guild of America · 2010
  • DGA Nomination Best Commercial Director of the Year
    Directors Guild of America · 2007
Press
  • DGA TV Award nomination coverage
    The Hollywood Reporter · 2011
  • Respect The Process podcast
    Jordan Brady
  • Apple MacBook ads coverage
    Fast Company · 2024
  • Timothée Chalamet Apple TV+ spot coverage
    Variety · 2023
  • Deadpool/Ryan Reynolds Toon Blast campaign
    AdWeek · 2018
  • Terry Crews Old Spice work coverage
    AdWeek · 2015
  • Into the Library with Tom Kuntz
    LBBOnline
  • Ad Age Best of features
    Ad Age