Walid Labri is a London-based commercial director who began making music videos at fourteen and joined the Mark Lebons Studio at eighteen before launching an independent career. Now working with DIVISION, MJZ, Love Song, and Anorak Film across multiple territories, Labri has directed campaigns for Nike (including Nike x Corteiz "Rule The World," Nike x Off-White "The Hood Machine," Nike x Nocta "It's Peak," Nike AFCON, and Nike "Leap of Faith" with Ja Morant), New Balance ("Quiet Noise," "Ohtani - Two Swords," and collaborations with Aimé Leon Dore), Louis Vuitton ("Virgil Was Here"), Squarespace ("Goth," "Ohm," "Skydive"), and Yahoo (Super Bowl LIX "Email Bill Murray"). His Squarespace work showcased technical ambition with a fully motorized in-camera armchair sequence and VFX-heavy skydiving visuals. Labri's Coffee Mate "World's Biggest Coffee Lover" earned a 2025 OnPointFour longlist. He has also worked with Visa, Zalando, Coffee Mate, OVO, Stüssy, and Corteiz, plus music videos for Raye, Big Zuu, cityboymoe, and Jeshi. Trade press describes his work as "visually hypnotic" with "raw realism and refined aesthetics," favoring practical effects and cultural storytelling that balances humor, nostalgia, and emotional resonance.