Pierre Dupaquier, directing under the moniker WAFLA, is a France-based commercial director working with Iconoclast in the United States, France, and Germany. WAFLA originated as a directing duo with Clément Durou, together creating the Yves Saint Laurent "Mon Paris" fragrance campaign in 2015 and Coca-Cola's cinematic "The Conductor" spot for Coke Studio, shot over two days at the Kiev Opera House in Ukraine. Recent projects credit Pierre individually, including campaigns for Canal+, LONGINES featuring Henry Cavill, and a 2025 Dacia "Duster" shoot co-directed with Vladimir de Fontenay. His portfolio spans luxury fashion and beauty clients including Yves Saint Laurent, LONGINES, Hermès, Louis Vuitton, and Chanel; automotive work for Dacia and Ford; sports and lifestyle brands Nike, Converse, and Salomon; and consumer brands Coca-Cola and L'Occitane. WAFLA-Pierre's work demonstrates capabilities in high-production-value, large-scale commercial execution across luxury, automotive, and lifestyle categories, with confirmed credits spanning a decade from 2015 to 2025.