Barcelona-born commercial director Victor Carrey entered advertising after music videos and the short film La Huida (The Runaway), selected for more than 200 festivals and winner of roughly 80 awards.
Barcelona-born commercial director Victor Carrey entered advertising after music videos and the short film La Huida (The Runaway), selected for more than 200 festivals and winner of roughly 80 awards. He is best known for the long-running Tous “Tender Stories” jewelry campaign, several chapters of which star Gwyneth Paltrow and pair humour with tender, character-led storytelling and a polished aesthetic. Evidenced commercial credits also include Turkish Airlines (Miles & Smiles), Bouygues Telecom, PayPal (Mobile movers), Smart (Electric Love), Kas, 11888, Decathlon, Lenovo Yoga, and public-interest work for La Fondation Nicolas Hulot (Rescuers / Les Sauveteurs)—a 2015 Deauville Green Awards silver winner in Public Awareness—plus a co-directed World Vision spot (Well Water). A Geico credit appears via social attribution. Roster and trade copy frame a humour-forward approach built on peculiar situations and character connections inside an elevated visual frame, spanning fashion-lifestyle jewelry, automotive, and tech/telecom. After a 2018 signing to Blur Films, he is currently rostered in the US with Bob Industries and maintains an independent site and Vimeo channel of commercials and earlier shorts.
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