Torben Kjelstrup is a Danish-born commercial director based between Copenhagen and Los Angeles, known for understated humor and visual ingenuity. After abandoning architecture, he broke through in 2016 with the music video "Soy Yo" for Bomba Estéreo, which he wrote and directed. The film earned over 35 million YouTube views, a Latin Grammy nomination, and a Young Directors Award at Cannes Lions 2017. Since joining Furlined for US and UK representation in 2018, Kjelstrup has directed campaigns for Mercedes-Benz, Samsung, Lego, PlayStation, Apple (with Telia), Nespresso, IKEA, and Coursera. His recent Telia "This Is Not Telia" work features dry, self-deprecating humor and meta-commentary on filmmaking absurdity. For Coursera's "Nerves" spot with agency CALLEN, he crafted a snappy internal monologue set to original compositions. Kjelstrup excels at street-casting and eliciting naturalistic performances, relying on tight storyboarding and location scouting. He prioritizes at least one personal project annually to fuel creative growth, balancing commercial discipline with a fresh visual language rooted in his architectural background and passion for craft.