Tom Noakes is an Australian commercial and short-film director and AFTRS National Film School graduate whose work pairs character-driven storytelling with surreal comedy and ambitious in-camera craft. His reel includes Nike Women’s “Juntas Imparables,” the brand’s first Just Do It campaign for Mexican audiences; Reebok’s “Sport the Unexpected” / Storm the Court; The Glenlivet’s “Breaking Walls” and “Against the Tide,” built around a 20-meter hydraulic treadmill and flying set pieces; Mattress Firm’s “Junk Sleep is a Slippery Slope” and “Spiral in the Diner”; and Amazon Books’ “That Reading Feeling Awaits.” Additional credits include Apple, Hornbach, IKEA, Coca-Cola, Experian, Meta’s Facebook Marketplace x Netflix Bridgerton, XFINITY, Hotels.com, Doritos, Toyota Prado, Volkswagen Tiguan, Carsales.com.au, Castorama, and Steinlager. Early attention followed the 2014 Doritos Crash the Super Bowl semi-finalist “Finger Cleaner.” Recognition includes a Gold Ciclope for Best Direction, Clio metal, Gold Epica, DWA Best Direction, the 2022 Australian Directors’ Guild Award for Best Direction in a Commercial (Mattress Firm “Spiral in the Diner,” Droga5 NY / Prettybird), and the 2018 Rouben Mamoulian Best Director prize at Sydney Film Festival for the one-take short “Nursery Rhymes.” He is working with Prettybird (US/UK), Scoundrel (Australia/NZ), Stink (Germany), and Colors Paris, and co-founded Studio Goono in 2017.