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Tom Hooper

Tom Hooper is an Academy Award-winning British director who brings feature-film craft to commercials through Smuggler.

heartfeltmusic-drivenrestrained-professionalprovocative-cinematicrestrainedsentimentalcinematic-epiclong-takeactors-performancesuper-bowl
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Production company & representation
SMUGGLER
Production company · Global · verified Jul 2026
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Recent press & creds
Clio Awards 2025 Shortlist - VisitBritain Starring GREAT Britain (61 Seconds to Five Minutes)
Clio Awards · 2025 · award
Academy Award for Best Director - The King's Speech
Academy of Motion Picture Arts and Sciences · 2010 · award
Emmy Award - John Adams miniseries
Academy of Television Arts & Sciences · award
Selected clients
ChevroletJaguarLidlMcDonald'sRogersSamsungThe National LotteryVisitBritain

Bio & background

Tom Hooper is an Academy Award-winning British director who brings feature-film craft to commercials through Smuggler. After winning the Best Director Oscar for The King's Speech and an Emmy for John Adams, Hooper established a distinctive advertising practice centered on emotionally resonant long-form storytelling. He received Ad Age's Director of the Year Award in 2023 for work including a Chevrolet holiday tearjerker, an award-winning Vanish film, and a Montefiore healthcare spot. Hooper directed Jaguar's first-ever Super Bowl commercial featuring Sir Ben Kingsley, Tom Hiddleston, and Mark Strong with an Alexandre Desplat score recorded at Abbey Road Studios. His holiday work spans The National Lottery (3.5-minute Christmas film), McDonald's (90-second Alternative Christmas List), Lidl (6-minute campaign across 30 countries), and Rogers (nearly 3-minute Canadian debut). Recent projects include VisitBritain's blockbuster-inspired screen tourism campaign (Clio 2025 shortlist), a 3-minute Samsung Galaxy film celebrating friendship, and a Santander spot with Brian Cox. He consistently collaborates with editor Russell Icke, VFX house Framestore, audio post facility 750mph, and cinematographers Steve Annis and Alex Barber.

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Full credentials

Awards
  • Clio Awards 2025 Shortlist - VisitBritain Starring GREAT Britain (61 Seconds to Five Minutes)
    Clio Awards · 2025
  • Academy Award for Best Director - The King's Speech
    Academy of Motion Picture Arts and Sciences · 2010
  • Emmy Award - John Adams miniseries
    Academy of Television Arts & Sciences
  • Ad Age Director of the Year
    Ad Age · 2023
  • Press
    • Rogers Partnered with Oscar Winner Tom Hooper to Redefine Holiday Connections
      LBB Online · 2024
    • VisitBritain Launches Global Screen Tourism Campaign with Blockbuster-Inspired Film
      Travelweek · 2025
    • Tom Hooper on His Chevy, Vanish and Montefiore Ads
      Ad Age · 2024
    • Lidl's Christmas Magic Captured by Director Tom Hooper via BBDO Germany
      Campaign Brief · 2024
    • Jaguar's Super Bowl Ad Explains Why All the Best Movie Villains Are British
      Business Insider · 2014
    • Chevy Made the Biggest Tearjerker of the Holiday Season
      Muse by Clios
    • Tom Hooper Directs Vanish's £1m Channel 4 Diversity Ad Campaign
      The Drum
    • Samsung Unveils New Galaxy Film Celebrating Friendship and Imagination
      BestMediaInfo
    • Business Partnerships Can Be Fate, Suggests Brian Cox in Santander Ad
      Adweek