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Toby Pike

Toby Pike is a multidisciplinary director, designer, and visual artist known for hyperreal aesthetics that merge film, technology, lighting, motion design, and visual effects.

music-drivendocu-stylecomedyvisual-tabletoptechautomotivefashion-lifestyleprovocative-cinematicabsurdistcinematic-epic
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Production company & representation
FINCH
Production company · AU, NZ · verified Jul 2026
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Recent press & creds
Ciclope Asia Winner - Toyota Metalmorphosis
Ciclope Asia · 2023 · award
AWARD - Toyota Metalmorphosis - 7x Awards
AWARD · 2023 · award
Cannes Lions Shortlist - Toyota Metalmorphosis
Cannes Lions · 2023 · award
Selected clients
ACRFAdidasAudiBrian EnoCanonChet FakerCoca-ColaDisneyFlumeGoogle

Bio & background

Toby Pike is a multidisciplinary director, designer, and visual artist known for hyperreal aesthetics that merge film, technology, lighting, motion design, and visual effects. He began his career co-founding the acclaimed studio Toby & Pete in 2009, producing award-winning design, animation, and immersive live experiences for artists including Flume, Rufus Du Sol, PNAU, and Chet Faker. After transitioning fully to directing around 2019, Pike has helmed campaigns for Nike, Toyota, Audi, Kia, Hyundai, Sony, Canon, Disney, Google, Coca-Cola, and Qantas. His automotive work is particularly notable: the Toyota Gazoo Racing "Metalmorphosis" spot won at Ciclope Asia 2023, earned seven AWARD accolades, and was shortlisted at Cannes Lions and D&AD. Pike's music video for PNAU's "Go Bang!" earned an ARIA nomination in 2018, and his stop-motion work for Chet Faker's "Talk Is Cheap" was nominated in 2014. His technical prowess spans VFX-intensive projects, documentary work, live concert visuals, and public installations. Pike's awards include Gold at the One Show, Gold at Spikes Asia, and recognition at Cannes Lions, D&AD, the Webbys, and ARIAs. Currently working with FINCH (AU/NZ), Mayda (US/CA), and Tony Petersen Films (EU), Pike combines impeccable craft with emotional storytelling across commercials, music, and experiential work.

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Full credentials

Awards
  • Ciclope Asia Winner - Toyota Metalmorphosis
    Ciclope Asia · 2023
  • AWARD - Toyota Metalmorphosis - 7x Awards
    AWARD · 2023
  • Cannes Lions Shortlist - Toyota Metalmorphosis
    Cannes Lions · 2023
  • D&AD Shortlist - Toyota Metalmorphosis
    D&AD · 2023
  • Webby Judge's Award - ACRF The One
The Webbys · 2016
  • D&AD InBook - Steve Back Jumping Castle - Typography
    D&AD · 2012
  • AWARD Silver Pencil - Spring Valley - Print Craft
    AWARD · 2011
  • One Show Gold - Velocity Earnbassadors
    One Show · 2019
  • ARIA Nomination - Music Video of the Year - PNAU Go Bang!
    ARIAs · 2018
  • Electronic Music Awards - Best Live Act - Rufus Du Sol
    Electronic Music Awards · 2017
  • Spikes Asia Gold - ACRF The One - Healthcare Website
    Spikes Asia · 2015
  • ARIA Nomination - Music Video of the Year - Chet Faker Talk Is Cheap
    ARIAs · 2014
  • ARIA Nomination - Best Live Act - Flume
    ARIAs · 2013
  • London International Awards Silver - Steve Back Jumping Castle - Typography
    London International Awards · 2012
  • Press
    • Toby Pike returns to FINCH
      Campaign Brief · 2024
    • The Mayda Creative Co. Welcomes Toby Pike to Its Creative Collective
      LBB · 2024
    • Toby Pike is back at FINCH
      Shots · 2024
    • The Directors: Toby Pike
      LBB · 2021
    • The PNAU Universe Started With a Bang
      LBB · 2018