Tiny Bullet is a multi-award-winning commercial director known for character-driven storytelling that challenges conventions and sparks cultural conversation. Originally from the UK and daughter of legendary cockney sign writer Terry Bull, she created her first BBC promo at 16 and established herself as one of the world's most sought-after motion and animation designers before transitioning to live-action. Her Lenovo debut earned a New York Times Gold Award and aired during the Olympics. She has since directed campaigns for McDonald's, O2, Tesco Mobile, British Airways, Intel, Kellogg's, eBay (Webby Award), and Walkers. Her provocative Lovehoney spot was called "the most outrageous advert to ever air on British TV," while #Adpology screened at Cannes and garnered over six million views. Her GoCart launch won a Clio, Kinsale Shark, and APA Award. Recent campaigns for Gas Networks Ireland and Quickbooks collectively won five Kinsale Sharks, an ADCE award, and a 2025 ICAD Gold. working with Arts & Sciences in the US and Flipt in the UK, she splits time between London, New York, and Los Angeles.