Thierry Poiraud is a French commercial director with a 35-year career built on technically ambitious VFX-driven storytelling and automotive cinematography mastery. working with DIVISION in France and the US, he has directed campaigns for Peugeot (206, 207, 307, 407 franchises), Citroën (C2-C5, Picasso), Renault (Clio, Scenic, Laguna), Nissan (Qashqai, Rogue, Altima, Serena), Lexus, BMW, Audi, and Mercedes. His signature work integrates complex CGI into live-action narratives: the Accenture "Surfing Elephant" (2010, Y&R New York, Paranoid US) presented a full-CG elephant riding ocean waves with photo-real foam and spray integration; Optus "Secret Training Camp" (2010, M&C Saatchi Sydney) featured jungle animals playing soccer against humans, winning Visual Effects at the 2010 London International Awards. Additional clients span Heineken ("Galaxies," "Seal," "Desirability"), Hermès (Terre d'Hermès across multiple years), Dior ("Pure Poison" 2004), Bulgari ("Octo," "BB" 2014), Crown Royal ("Angel," "Lion" 2013), BNP ("Aliens," "Dino" 2004), Orange, CanalSat (Game of Thrones-themed "La Charge" 2015, BETC), Mastercard, and Chanel. His sustained partnership with Paris-based BUF VFX since the late 1980s demonstrates expertise in fluid dynamics, character rigging, and photo-real lighting pipelines.