Theodor Guelat is a Swiss director and photographer represented globally by Stink Rising across the UK, US, and Germany since August 2024. His work synthesizes urban culture, high-end fashion, and performance sportswear into polished, atmospheric campaigns for leading brands. Guelat has directed projects for Mercedes-Benz (including GLC and GLE model campaigns, plus collaborations with A$AP Rocky's AWGE collective and the Mercedes x Nigo x Moncler partnership), Stone Island, Louis Vuitton, Adidas, Carhartt, Moncler, On, POST ARCHIVE FACTION, New Balance, and Aprilia. His Stone Island "Material Science" campaign series integrated CGI, AI, and macro photography into a cold, industrial visual system treating garments as technological artifacts. He directed the 2026 On x POST ARCHIVE FACTION "Current Form 4.0" film exploring metamorphosis as visual metaphor, and the 2025 music video for RAYE and Mark Ronson's "Suzanne" celebrating Audemars Piguet's 150th anniversary. Guelat was named a 2026 Young Director Award winner. His practice is rooted in music, graffiti, and travel, informing a visual language Stink Rising's Dom McKiernan describes as "editorial precision and unapologetic realness."