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Tatia Pilieva

Tatia Pilieva is a Los Angeles-based director known for documentary-inflected storytelling that captures spontaneous human vulnerability.

docu-styleheartfeltdialogue-performanceconversational-authenticveritepolished-docuinterview-ledintimate-closeupdesaturatedreal-people
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Production company & representation
Pulse Films
Production company · US, UK · verified Jul 2026
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Recent press & creds
Grand Clio in Film at Clio Fashion & Beauty Awards for 'First Kiss'
Clio Awards · 2014 · award
Gold Lion for 'First Kiss'
Cannes Lions · 2014 · award
AdWeek Creative 100
AdWeek · award
Selected clients
KnorrFacebookFordLufthansaSoFiDeltaVerizonTideWren

Bio & background

Tatia Pilieva is a Los Angeles-based director known for documentary-inflected storytelling that captures spontaneous human vulnerability. Born in the Republic of Georgia, she earned her MFA from the American Film Institute's Directors Program, where she began collaborating with cinematographer Andre Lascaris. Her breakout "First Kiss" (2014) for Wren—a self-funded $1,300 film featuring strangers kissing on camera—exploded to 130 million views and won the Grand Clio in Film and a Gold Lion at Cannes, establishing her as a pioneer of the social-experiment ad genre. Pilieva's methodology, influenced by Iranian filmmaker Abbas Kiarostami, employs multi-camera setups, extensive pre-rolls, and minimal crew to let life unfold organically. She has directed global campaigns for Knorr ("Love at First Taste," the second most-watched ad of 2016), Lufthansa ("Say Yes To The World," shot across four countries), Facebook, Delta, Ford, Verizon, and SoFi. Her work spans music videos (U2's "You're the Best Thing About Me," Rita Ora) and narrative features (*Forever*, 2015). Currently working with Pulse Films (US/UK) and Wallop Film (Canada, as of April 2025), she is developing feature film *LIFE'S A PARTY* and a TV series with Killer Films.

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Full credentials

Awards
  • Grand Clio in Film at Clio Fashion & Beauty Awards for 'First Kiss'
    Clio Awards · 2014
  • Gold Lion for 'First Kiss'
    Cannes Lions · 2014
  • AdWeek Creative 100
    AdWeek
  • Art of Elysion Filmmaking Grant for feature 'Forever'
    Art of Elysion
Press
  • Tatia Pilieva Brings Heartfelt Realism to Wallop Film
    Little Black Book · 2025
  • Art Meets Reality: How Tatia Pilieva Captures Intimacy on Film
    Muse by Clio · 2018
  • First Kiss Director Tatia Pilieva Made a Film for U2 About Real-Life Couples Saying Goodbye
    AdWeek · 2017
  • First Kiss Director Opens Up About Her Viral Hit
    Hollywood Reporter · 2014
  • U2 Video Features Real Couples & It'll Tear Your Heart Out
    Refinery29 · 2017
  • Meet the Women Behind 'First Kiss'
    Wall Street Journal · 2014
  • The Story Behind 'First Kiss'
    Huffington Post · 2014
  • Coverage of 'First Kiss' as branded content phenomenon
    New York Times · 2014