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Tarsem

Tarsem Singh is a visually opulent director whose career spans iconic music videos, globally recognized commercials, and theatrical features.

visual-tabletopmusic-drivenaction-sportsheartfeltdocu-styleprovocative-cinematiccinematic-epicrestrainedopulentsweeping-crane
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Production company & representation
RadicalMedia
Production company · US · verified Jul 2026
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Recent press & creds
Directors Guild of America Award for Outstanding Directorial Achievement in Commercials
Directors Guild of America · 1996 · award
Cannes Award for Levi's "Campfire/Ring of Fire"
Cannes Lions · 1993 · award
Grammy Winner: Best Music Video, Short Form for R.E.M. "Losing My Religion"
Grammy Awards · 1992 · award
Selected clients
PepsiNikeLevi'sToyotaMercedes-BenzLexusBMWAudiMcDonald'sCoca-Cola

Bio & background

Tarsem Singh is a visually opulent director whose career spans iconic music videos, globally recognized commercials, and theatrical features. He launched to prominence with R.E.M.'s "Losing My Religion" (1991), which won a Grammy and eight MTV Video Music Awards including Video of the Year. A graduate of Art Center College of Design, Tarsem has since directed campaigns for Toyota, Mercedes-Benz, Lexus, BMW, Pepsi, Coca-Cola, Nike, McDonald's, Microsoft, Sony, Samsung, and L'Oréal. His commercial work earned two Cannes Lions (Anne Klein for Wieden + Kennedy, Levi's for Bartle Bogle Hegarty), a 1996 Directors Guild of America Award, and permanent placement in MoMA's collection. Notable campaigns include Levi's "Swimmer" (1992 Cannes Silver Lion), Pepsi's 2003 gladiator spectacle with Britney Spears, Beyoncé, and Pink, the culture-shifting KIA Soul Hamsters (inducted into Madison Avenue's Advertising Walk of Fame), and Toyota's 2021 Super Bowl "Upstream" celebrating Paralympian Jessica Long. His feature films include "The Cell" (2000), the personally financed "The Fall" (2006), "Immortals" (2011), and "Dear Jassi" (2023), which won Toronto International Film Festival's Platform Prize. working with RadicalMedia, Tarsem continues balancing epic-scale commercial production with feature development.

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Full credentials

Awards
  • Directors Guild of America Award for Outstanding Directorial Achievement in Commercials
    Directors Guild of America · 1996
  • Cannes Award for Levi's "Campfire/Ring of Fire"
    Cannes Lions · 1993
  • Grammy Winner: Best Music Video, Short Form for R.E.M. "Losing My Religion"
    Grammy Awards · 1992
  • Cannes Silver Lion for Levi's "Swimmer"
    Cannes Lions · 1992
  • MTV VMA Winner: Best Direction in a Video for R.E.M. "Losing My Religion"
    MTV Video Music Awards · 1991
  • Cannes Lion for Wieden + Kennedy's Anne Klein campaign
    Cannes Lions
  • Cannes Lion for Bartle Bogle Hegarty's Levi's campaign
    Cannes Lions
  • BAFTA Britannia Award
    British Academy of Film and Television Arts
  • Platform Prize for "Dear Jassi" - artistic merit and strong directorial vision
    Toronto International Film Festival · 2023
  • Cologne Film Prize for life's work
    Cologne Film Festival · 2011
  • Work permanently displayed at Museum of Modern Art
    Museum of Modern Art
  • Press
    • The Making of R.E.M.'s Iconic 'Losing My Religion' Video
      Rolling Stone · 2016
    • Long-form interview on process and career
      Shots
    • Coverage of Toyota Super Bowl commercial
      The Independent · 2021
    • Feature on The Fall and directorial approach
      The Guardian · 2008