Stuart McIntyre is a Toronto-based commercial and narrative director working with CANADA (UK, US, Spain, Amsterdam) and known for emotionally charged storytelling rooted in his editorial background.
Stuart McIntyre is a Toronto-based commercial and narrative director working with CANADA (UK, US, Spain, Amsterdam) and known for emotionally charged storytelling rooted in his editorial background. Co-founder of award-winning Bijou Editorial (2004), McIntyre transitioned to full-time directing in 2010 following a kidney transplant from his brother. His commercial portfolio spans global sports and lifestyle brands: he directed the NFL's 2019 "We Ready" anthem, the NBA's 2025 "Start to Finish" season-opening campaign featuring Paolo Banchero and Jalen Brunson, the Apple Music Super Bowl LVIII trailer for Usher, and Louis Vuitton's Muhammad Ali tribute starring Yasiin Bey—a career breakthrough. His Gant "I Have Seen" campaign won Silver at Epica, Gold at Crystal Festival, and Merit at The One Show (2016). Additional clients include Adidas, Gatorade, Hornbach, Decathlon, Samsung, Toyota, Citroën, and Dick's Sporting Goods. McIntyre's narrative short *Carl's Motel* (starring Scoot McNairy) premiered at TIFF (2019), and his music video "People Watching" for Sam Fender earned five stars from David Reviews (2025). Industry observers note he "shoots for the cut," bringing painstaking attention to detail and cinematic craft informed by influences including John Cassavetes, Wong Kar-Wai, and contemporary directors Aoife McArdle and Niclas Larsson.
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