Stefanie Soho is a Berlin-based commercial director represented globally by SMUGGLER and in Europe by BWGTBLD. She began her career documenting the European urban dance scene before transitioning to commercials and music videos. Soho has directed global campaigns for Nike, Adidas, Reebok, New Balance, Calvin Klein, and Levi's, including a 2020 worldwide Levi's campaign featuring Justin Timberlake. She has also directed music videos for A$AP Rocky. Her work is characterized by kinetic visual energy combined with intimate observational realism, blending bold aesthetics with authentic storytelling. Previously represented in the US by Contrast Eye, Soho maintains a distinctive visual style across fashion, sportswear, and lifestyle campaigns. Her approach balances culturally attuned directing with emotional authenticity, making her a sought-after director for brands seeking visceral, truth-grounded content with strong aesthetic vision.