Sophie Jones is a London-based director and photographer working with Somesuch for the US, UK, and Amsterdam, and by Kintzing. Her work centers on youth culture, authentic storytelling, and high-energy visual narratives captured through a distinctive cinematic lens. Jones has directed campaigns for Louis Vuitton across multiple collections (FW25, Mens FW24, SS25), Miu Miu, and Off-White, alongside extensive work for Nike including collaborations with Palace and projects spanning Gamma Force, Running, and Jordan China. In August 2025, she directed and photographed a high-profile campaign for Vans featuring five-time Grammy-winner SZA as the brand's first artistic director, shot in the Scottish Highlands. Her sportswear portfolio includes Adidas Originals, Converse, Salomon, and Peloton. She has executed Super Bowl work for Levi's featuring Doechii, and campaigns for Zalando (AW24 with Willem Dafoe and Brigitte Nielson), H&M, Ganni, Johnnie Walker, Ballantine's, Jack Daniel's, Beats, and Ray-Ban x Meta. Jones moves seamlessly between commercial and editorial work, contributing to Dazed, The Face, and Circle Zero Eight, while directing music videos for Obongjayar and creating album artwork for Lola Young.