Simon Ratigan is a London-based commercial and documentary director with more than 25 years in advertising. Trade sources and his reels credit him with Eurostar’s British Arrows Gold “Stories Are Waiting,” Army/Capita “Boots” (also British Arrows Gold and Campaign Big recognition), Transport for London’s Elizabeth Line, Land Rover (“Hibernot,” “Never Stop Discovering”), Honda, Three Mobile, Sony/Sony Mobile, Hive, CityFibre “Snail No More,” Waitrose, Lurpak, Albertsons “The Symphony of Fresh,” Walmart, Harry’s, SuperValu, Leclerc, NHS work including UK Government Stay Home, National Trust “An Ode to Leaving,” Specsavers kids “Stratosphere,” NJM Insurance, Amazon Prime, The Guardian, Sky F1, Rolex, FedEx, Vodafone, bmi “Punctuality,” Avios, British Gas, Red Cross, Save the Children, Rightmove, and Premier Inn. After a long HLA tenure he signed Rogue Films (UK, 2023) and Chelsea Pictures (US, 2024). The APA’s 25-year Show tally ranks him seventh among most-awarded directors; further recognition spans D&AD, Cannes Lions, Creative Circle, Clio, LIA, and Epica. He also directs long-form documentary, including multi-festival winner Alex Lewis Mountain. His commercial work is consistently framed as documentary-inflected, human-centred storytelling with authentic performance.