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Sanjay De Silva

Sanjay De Silva is a Melbourne-based Sri Lankan/Australian director working with DIVISION for commercial work in France and the United States.

music-drivendocu-stylefashion-lifestylecomedyconversational-authenticprovocative-cinematicsatiricaldocumentary-realhyper-saturatedgritty
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Production company & representation
DIVISION
Production company · FR, US · verified Jul 2026
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Recent press & creds
D&AD Awards for music video work
D&AD · 2020 · award
Gold, Sports category for Adidas "Typical German" campaign
New York Festivals Advertising Awards · 2026 · award
Three nominations for Flybuys work
Australian Directors Guild Awards · 2021 · award
Selected clients
AdidasGoogleFlybuys

Bio & background

Sanjay De Silva is a Melbourne-based Sri Lankan/Australian director working with DIVISION for commercial work in France and the United States. He made his advertising debut in 2020 with a three-minute anthem for Flybuys through CHE Proximity Melbourne, which SHOTS called an "audacious introduction" that made "talk of retail rewards somehow cool" and earned three 2021 Australian Directors Guild Award nominations. His work is characterized by immersive camerawork, bold color palettes, and gritty visuals rooted in his music video background with artist Sampa The Great, which earned 2020 D&AD Awards, 2020 Clipped Awards, and multiple ARIA nominations. He has directed campaigns for Adidas Euro 2024 through Jung von Matt (winning Gold at 2026 New York Festivals), IKEA through Mother London channeling MTV's "Cribs" format, multiple Google Australia projects through Colenso BBDO and R/GA including AI-focused brand films, and a character-driven McDonald's Australia spot for DDB. His roster includes work for Wimbledon, PS5 x NBA, and Spark, with an emphasis on storytelling, authenticity, diversity, and culturally grounded casting.

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Full credentials

Awards
  • D&AD Awards for music video work
    D&AD · 2020
  • Gold, Sports category for Adidas "Typical German" campaign
    New York Festivals Advertising Awards · 2026
  • Three nominations for Flybuys work
    Australian Directors Guild Awards · 2021
  • Clipped Awards for music video work
Clipped Awards · 2020
  • ARIA nominations for music video work
    ARIA Awards · 2020
  • ARIA nominations for music video work
    ARIA Awards · 2019
  • Nomination for "Final Form" music video
    J Awards · 2019
  • Press
    • More's Possible: Google and R/GA highlight AI's real-world impact in new campaign
      Branding in Asia · 2025
    • Ad of the Day: Iconic McDonald's characters take a road trip for cheeky Maccas
      The Drum · 2025
    • DIVISION's Sanjay De Silva directs new TV spot for IKEA via Mother London
      Campaign Brief · 2023
    • Mother & DIVISION's Sanjay De Silva: IKEA makes savvy the new black - "edgy commercial that also understands the mood of the moment"
      The Stable · 2023
    • Sanjay De Silva's Flybuy facetime - "assured and stylish" debut, "audacious introduction to De Silva's commercial talents"
      SHOTS · 2020
    • Director Sanjay De Silva joins DIVISION - EP Genevieve Triquet: "represents the upcoming generation of Australian talent"
      Campaign Brief · 2020