Rosie May Bird Smith is a London-based British comedy director and writer working with Biscuit Filmworks in the UK and US and by Tony Petersen Films in Germany. She moved from agency creative work into directing with Asda’s Self Checkout campaign, which drew four British Arrow nominations and a Silver Cannes Young Director Award. Subsequent commercials include Müller Light’s “Charity Shop,” Ginsters’ “Taste the Effort” (introducing obsessive Cornish farmer Merryn), Andrex’s multi-platform “Get Comfortable” social work on toilet taboos (Cannes Lions Silver) plus executions such as In-Laws and Megaroll, and CASS Current Account Switch Service’s “Blind Date.” Recognition includes Ad Age Creativity Awards 2025 Director to Watch, British Arrows Best Young and Emerging Talent, Creative Circle Best New Director, Campaign Rising Stars/Future Leaders 2022, and a strong Kinsale Sharks humour ranking. Her craft centers on absurdist humour rooted in everyday reality, simple conceptual takeouts, single quirky protagonists, and cinematic performance comedy. Parallel shorts include Herd Immunity (Gold, British Short Film Awards; Best Film and Best Director, Papaya Young Directors) and the 2025 festival comedy Egg Timer.