Roman Rütten is a New York–based commercial director represented in the US by 1stAveMachine. Trained in animation, he works across documentary, lifestyle, product/tech, and character-driven narrative. Standout commercial credits include Google Pixel campaigns (Pixel 6 anthem, Guided Frame, Pixel 6a “For All You Are”), YouTube Music, Oppo Reno3 (first smartphone commercial and first remote shoot), Sonos, Vision Express, CIF (lifestyle integrated with VFX), Walt Disney World (“Infinite Magic”/“Infinite Worlds”), Ray-Ban x Meta capsules, Nissan Ariya, Fujifilm Instax Mini 13, Direct Line, and Garmin. He develops treatments via research, skeleton decks, and occasional mood/test films, leaving room for on-set collaboration while staying highly prepared, and has spoken about using AI as a workflow aid without replacing human-made storytelling. Narrative shorts sit alongside the commercial reel: Life of a Stranger made the British Short Film Awards 2023 longlist and won smaller festivals; other notes include Berlin Fashion Film Festival 2017 and Nowness, plus an earlier Brooklyn ensemble short and Fragments (2020).