Robert Boocheck is a New York–based commercial director who pairs dialogue-driven comedy with strong art direction and VFX/character-animation craft. Industry bios describe his approach to making fantastical characters—sentient statues, talking bubbles, giant monsters—feel grounded and believable. He began working for Sam Raimi, directed music videos for acts including Bad Religion and Death Cab for Cutie (later exhibited at MOCA Los Angeles), then moved into brand commercials. Signature spots include Wonderful Pistachios’ “Venus de Milo On the Go” (May 2018, Honor Society; VFX The Mill) and the broader “Sometimes, Naked Is Better” comedy work; Method “Shiny Suds” (One Show listing); Little Caesars “Pizza Lawyer”; lottery “Vampire Winner”; Doritos/Adult Swim “Flavor Candidate”; plus GoodRx, Paycor, AAA, Samsung, Krylon, Life 360, Arm & Hammer, Wayfair, 7-Eleven, and Armored Core VI featuring Rainn Wilson. Earlier credits cover Google, Visa, Geico, Toyota, Ray-Ban, State Farm, ESPN, FedEx, Slim Jim, Adidas, McDonald’s, Comcast, and Johnnie Walker. Roster and trade materials frame him as a comedy/dialogue director comfortable integrating live action with fantastical effects. Bios cite Clios, One Show, Addys, Webbys, multiple Cannes Lions, and “Director to Watch” notices from Shoot and Ad Age. US commercial work is currently freelance; Canada via Sparks Productions; UK & Europe via Imagine This; features via Gersh.