Rami Hachache is a director, writer, and producer known for character-driven comedy in brand content and long-form entertainment. working with Prettybird in the US and UK/Europe and, since May 2024, by The Sweetshop for Asia, Australia, and New Zealand, he has directed campaigns for Converse, Target, Old Navy, Southwest Airlines, M&M’s, Frontdoor, McDonald’s, Quay Australia, Birdseye, Jennie-O, Jack Link’s, Hampton Inn, At Home, and Cuisinart. Documented spots include Southwest Airlines “Treat You Better” and “All I Do Is Win”; Frontdoor “Toilet” and “Oven” (Fallon); McDonald’s “Frylus”; Birdseye “Chargrills” and “Premiere”; BBDO Minneapolis’s Jennie-O “Queen of Protein”/“Tuesday”; Jack Link’s “Meat vs. Smoothies”; M&M’s “Love Island”; Quay Australia “Kirby’s Garage Sale”; Hampton Inn “For the Stay”; At Home “Unleash Your Inner Decorator”; and Fallon’s 2024 Cuisinart “A Work of Cuisinart” air fryer films. He has cited a Converse spot starring his father as a personal favorite. Beyond advertising, he co-created Kirby Jenner and directed its Quibi series with Kendall and Kris Jenner, and co-writes, directs, and executive produces Netflix’s Bad Thoughts with Tom Segura. He holds a Primetime Emmy nomination and frames commercial directing as diagnosing agency creative, then heightening the comedy.