Pietro Biz Biasia is an Italian-born, London-based director, editor, and visual artist whose commercials center on fashion, lifestyle, and youth-culture brands. A self-taught filmmaker who started shooting and cutting rap promos in Milan, he broke through when his DIY A$AP Twelvyy video “As I Am” landed on EyeCandy and drew production-company interest. Trade and roster credits include GQ x Hugo Boss, Palladium, Jimmy Choo, Soho House, Hypebeast, Dr. Martens, and Christian Louboutin, then higher-profile sportswear: Nike’s HO24 Y2K Global campaign (shots New Director of the Year, Americas 2025), Zalando x New Balance’s Berlin-set “The Nod” (produced with Bonaparte; Biasia also edited), and Nike Cryoshot’s football-heritage “’98 Mercurial Freezed in Time.” Coverage frames the Nike Y2K film around kinetic camerawork, punchy edits, cityscapes, imaginative transitions, and playful Y2K nostalgia, often shot on 16mm stocks with handheld and zoom-driven movement. He still cuts much of his own work and handles VFX, blending grainy film textures with crisp digital and paste-based post. London Alley signed him for U.S. representation in January 2025; Bonaparte added him in September 2025 for Germany, Austria, and Switzerland.