PHAM is a Vietnamese American director and photographer based in Los Angeles, represented in the US by Florence for branded content, image, and entertainment. Born and raised in LA, he started by shooting music videos for childhood bands, then moved into album photography and music documentaries before commercial directing. His Florence roster portfolio includes Sephora (with Running Point), Adidas pairings with Dick’s Sporting Goods and Donald Glover, Crocs x High Snobiety (“Crocs in the Wild”), Nike “Play New” and Nike x Bailey Sok “New Moves, New Energy,” Delta, Instagram’s “API Heritage Anthem,” Forever 21’s “A Little LA In All Of Us,” Fitbit’s “Feel Your Power,” and Apple (listed with Vogue). Entertainment-facing pieces include a Harry Styles Love on Tour short film plus trailers for Nowness (“Yellow”) and Coachella (“The Golden Hours”). Roster materials also cite collaborations with Nipsey Hussle, Billie Eilish, Harry Styles, and Migos. He is developing a feature drawn from his family’s journey from Vietnam to America; sources describe his work as circling themes of love and identity. No major advertising awards or Super Bowl credits are evidenced for this director in the supplied sources.