PALADINO is a Brazilian directing duo composed of Beto Galloni and Gabriel Avelar, working with Iconoclast across the United States, France, and Germany. They specialize in creating visually-driven commercial films that blend humor with post-production techniques, constructing distinctive worlds for each project. Their advertising work includes major global campaigns for Doritos, Coca-Cola, McDonald's, Heineken, Uber, Nubank, and Mercado Libre, demonstrating capability across food and beverage, technology, and financial services categories. Notable projects include an NFL Super Bowl LX spot that earned a Sports Emmy Award and an IKEA campaign recognized with an ADC Gold award. The duo has won prestigious industry honors including Young Guns 23, Ciclope 2024 Silver for Direction in Music Video, and awards at Cannes, Clio, El Ojo, Berlin Commercial, and m-v-f Awards. They have been finalists at the Young Director Award during Cannes Lions, Shots Awards Americas, and Ciclope Latino, with their work featured on Director's Library.