Pablo Rochat is a director, digital artist, and creative provocateur known for blending humor, visual wit, and internet-native storytelling into culturally resonant advertising and social content. A 2011 Rhode Island School of Design graduate, Rochat worked as an Art Director at Goodby Silverstein & Partners for three years, creating award-winning campaigns for Comcast and Doritos, before serving as Director of Creative Lab at Tinder. In 2017, he founded Pablo Rochat Studio to pursue direct client collaboration. His portfolio includes brand work for Apple, Nike, Gucci, Balenciaga, Heineken, Netflix, Facebook, and The New York Times, alongside music videos for Drake's "Knife Talk" and Phoebe Bridgers' "Lost Boys." Rochat pioneered interactive Instagram Story games using tap-and-hold mechanics and viral stunts including the "Also Shot on iPhone 6" guerrilla poster campaign. His "lo-fi, high-fun" aesthetic mines digital ephemera—loading wheels, emoji, Apple accessories—into playful micro-experiences. Accolades include two Webby Awards, seven FWA Awards, a Cannes Young Lion win, a Gold SXSW Interactive Award, and inclusion in AdWeek's Creative 100 (2019). He has spoken at Cannes Lions and D&AD Festival and cultivated over one million Instagram followers. Rochat is working with UTA for talent, Iconoclast (US/France/Germany) for commercial directing, and MN2S for brand partnerships.