Mumu is a directing duo comprising Matias Maumus and Tomas Maumus, working with Iconoclast across the United States, United Kingdom, Spain, France, and Germany, and by Rebolucion in Argentina and Mexico. Their work spans fashion, technology, CPG, and lifestyle advertising, with recent high-profile projects including the UGG Spring/Summer 2025 global campaign starring K-pop artist HANNI, shot in Seoul and deployed across Los Angeles, New York, London, Berlin, Paris, and Asian markets. The duo has directed campaigns for Samsung Galaxy S25 FE, Adidas (Free To Run, AFCG football), Spotify (Mansion Reggaeton), Irish Spring (Showerpod), Milka (One Milka Away), Amstel, Smoothie King, Pedidos Ya, Mercado Libre, and Bodog. Mumu shoots on Sony Venice, Arri Alexa 35, and Super 16mm film, having completed narrative shorts Paraclete, Cuero, and Kukoč on 16mm. Their aesthetic blends retro-tinged visual storytelling with social-first creative and youth culture fluency, as evidenced by partnerships with agencies like Young Hero and influencer-driven brand work.