Mister is the commercial directing duo of Miche Sieg and Rose Chirillo, former agency creative directors who rebranded under their combined initials and moved into directing after roughly a decade on the agency side.
Mister is the commercial directing duo of Miche Sieg and Rose Chirillo, former agency creative directors who rebranded under their combined initials and moved into directing after roughly a decade on the agency side. Frustrated watching ideas get diluted in production, they started with self-initiated parody films before brand campaigns. Trade press and their World War Seven roster bio frame their POV as clever absurdism: smart ideas doing really stupid things, carried by character-driven storytelling, unexpected comedic timing, and rich visuals that land the joke. Signature territory includes mildly unsettling comic world-building—talking stomach puppets, ventriloquist dummies, cows that host talk shows, egg-stuffed backpacks—first widely noticed via Truth’s fever-dreamy anti-vaping campaign around the fake brand Depression Stick and the spot Vapetriloquist. Evidenced clients include Dr Pepper, JanSport (Bathroom Stall, Eggs), Hot Pockets, Peelz, GoDaddy (Snip It Good, Hang Zen), ESPN x Hormel, Orangetheory, Manscaped, Squarespace (Next Generation), and Nike Air Max Day with Chloe Kim. On set, Chirillo works performance and tone with talent; Sieg handles composition, wardrobe-against-background consistency, aesthetic build, and the edit. They signed with Greenpoint Pictures at the end of 2023 and joined World War Seven’s U.S. roster on 13 January 2026.
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