Max Sherman is a Toronto-based writer-director known for wry, performance-driven comedy built from small everyday moments.
Max Sherman is a Toronto-based writer-director known for wry, performance-driven comedy built from small everyday moments. He started at OPC in Canada, moving from production-office and branded-content work into awarded spots that collected Cannes Lions, Clios, and ADC honors. His 2015 short But I’d Really Have To Kill You—a Vimeo Staff Pick—became a calling card and led to U.S. representation at Anonymous Content; he is also rostered with Somesuch (UK), Bacon (Scandinavia/Netherlands, joined 2025 after Scania), BWGTBLD (Germany), and OPC (Canada). Commercial credits include McDonald’s first global Breakfast campaign “Breakfast Comes First,” Apple iPhone/Face ID comedy (“Relax, It’s iPhone,” “Nice Try”), Tide “The Pool” (Super Bowl campaign referenced), Amstel Light with Phil Mickelson, Amazon “The Panic,” Google, Uber “Cobbles,” Microsoft, Harry’s, HSBC “Another Round,” Panda Express “The Invitation,” Scania “The Hitchhikers,” Formula E “It’s On,” IBM, Royal Bank of Canada, Scotiabank, Aspirin “Blind,” Axe, Bose, Mini Cooper, Snickers, Office Depot/Office Max, and HelloFlo. Coverage stresses character nuance, extended MOS reaction beats, dialogue performance, and music-led tone. Further Vimeo Staff Picks include One Minute, Nowadays, and Chloe Cherry Likes Her Men Like Her Tea; broader citations span Ciclope, D&AD, and The Webbys.
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