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Martin Stirling

Martin Stirling is a British commercial director known for creating emotionally charged viral campaigns that have amassed over 500 million views.

heartfeltdocu-stylecomedyconversational-authenticprovocative-cinematicrestraineddocumentary-realcinematic-epiclong-takehandheld
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Production company & representation
Partizan
Production company · US, UK, FR · verified Jul 2026
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Recent press & creds
Gold Cannes Lion: Cyber Film (Most Shocking Second a Day)
Cannes Lions · 2014 · award
Gold Cannes Lion: Casting (Most Shocking Second a Day)
Cannes Lions · 2014 · award
Webby Award: Best PSA (Most Shocking Second a Day)
The Webby Awards · 2014 · award
Selected clients
Save The ChildrenGreenpeaceRoad Safety AuthorityMercedes-BenzWWFThe Syria Campaign

Bio & background

Martin Stirling is a British commercial director known for creating emotionally charged viral campaigns that have amassed over 500 million views. He directed Save The Children's "Most Shocking Second a Day Video" (2014), which won two Gold Cannes Lions and a Webby for Best PSA, compressing a year of conflict into 93 seconds through innovative one-second-a-day editing. For Greenpeace, he directed "LEGO: Everything is NOT Awesome" (2014), featuring an elaborate 12-foot LEGO diorama consumed by 50 gallons of oil mixture, earning Silver Cannes Lions and D&AD's White Pencil—their highest honor for world-improving creativity. The campaign drove seven million petition signatures and ended LEGO's Shell partnership. His Road Safety Authority work "Anatomy of a Split Second" won Gold Epica for Best PSA of the Year and multiple Gold Kinsale Sharks for Direction. He has directed campaigns for Mercedes-Benz EQB, Indeed, WWF, Philips Hue, and Fiverr. His TV credits include directing both series of BAFTA-nominated comedy "The Mind of Herbert Clunkerdunk" and ITV2's "Buffering." Stirling trained through winning 24-hour and 48-hour film challenges, including Sci-Fi London's 2012 grand prize, developing his ability to execute on compressed timelines and minimal budgets. He is working with Partizan (UK, France, US West Coast/Midwest) and Hustle (US East Coast).

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Full credentials

Awards
  • Gold Cannes Lion: Cyber Film (Most Shocking Second a Day)
    Cannes Lions · 2014
  • Gold Cannes Lion: Casting (Most Shocking Second a Day)
    Cannes Lions · 2014
  • Webby Award: Best PSA (Most Shocking Second a Day)
    The Webby Awards · 2014
  • D&AD White Pencil (LEGO: Everything is NOT Awesome)
    D&AD · 2014
  • Silver Cyber Lion (LEGO: Everything is NOT Awesome)
    Cannes Lions · 2014
  • Silver Film Lion (LEGO: Everything is NOT Awesome)
    Cannes Lions · 2014
  • Gold Epica Award: Best PSA of the Year (Anatomy of a Split Second)
    Epica Awards
  • Broadcast Award: Best Scripted Online Short (Spencer Jones' Christmas)
    Broadcast Awards
  • HPA Award: Outstanding Sound in a Commercial (WithSyria: In Reverse)
    Hollywood Post Alliance
  • Sci-Fi London 48 Hour Film Challenge Grand Prize (Future.Inc)
    Sci-Fi London · 2012
  • Best Film (Flushed)
    Future Shorts · 2008
  • Gold Kinsale Shark: Best Direction (Anatomy of a Split Second)
    Kinsale Sharks
  • Nominated: Best New Director
    Shots Awards
  • Dubai Lynx: Branded and Entertainment (The Boy Nobody Could See)
    Dubai Lynx
  • Young Guns 2016
    Art Directors Club of New York · 2016
  • 50 Best Commercial Directors in the World
  • Press
    • Top 10 Creatives in Cannes
      Campaign Magazine
    • Profile: Martin Stirling on directing advertising
      The Guardian · 2015
    • One of the internet's most watched directors
      Director's Notes
    • A master of hard-hitting, eye-opening viral ads
      Shots Magazine/Adweek