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Marcus Svanberg

Marcus Svanberg is a Stockholm-based commercial director and founder of Bleck Film.

comedydocu-styleautomotivetechplayful-comedicconversational-authenticdry-dialoguedeadpanhandheldminimalist
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Production company & representation
Moxie Pictures
Production company · US · verified Jul 2026
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Recent press & creds
One Show 2023 Merit – Visit Sweden “Spellbound” (Public Relations / Events & Experiential), Director
The One Club / The One Show · 2023 · award
Cannes Lions Announces Shortlist Jury for 2021 Awards
Campaign Brief Asia · 2021 · press
Director Marcus Svanberg Joins Moxie Pictures for U.S. and U.K. Representation
Shots · 2021 · press
Selected clients
NikeIKEACoca-ColaMcDonald'sJaguarReebokBlackBerryEA GamesUNICEFSandvik

Bio & background

Marcus Svanberg is a Stockholm-based commercial director and founder of Bleck Film. A former musician who began with band documentaries for MTV Nordic, he moved into commercials that pair cinematic scale and precise cinematography with understated performances and subversive Scandinavian wit. Documented spots include Sandvik’s “Smash-proof Guitar” (Forsman & Bodenfors/Bleck), in which Yngwie Malmsteen tests an all-metal instrument, and Visit Sweden’s “Spellbound” horror-folklore campaign, which received a 2023 One Show Merit. Client work spans Nike, IKEA, Coca-Cola/Coke Zero, McDonald’s, Jaguar, Reebok, BlackBerry, EA Games, UNICEF, Nordea, Elgiganten, Eurojackpot, Apoteket (“Outbreak”), Triss, Synsam, Marqet, and Statoil. He has also directed narrative shorts including the dialogue-free Killing Small Animals (2020) and One Minute (2022). Roster materials cite Cannes Lions and Clio recognition (specific winning entries not detailed in sources); he served on the Cannes Lions 2021 Film Craft shortlist jury. After earlier U.S. representation at Furlined, he joined Moxie Pictures for U.S. and U.K. commercials and branded content in 2021 while remaining with Bleck in Sweden. Work emphasizes witty narrative comedy, tech/industrial demonstration, and performance-driven storytelling.

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Full credentials

Awards
  • One Show 2023 Merit – Visit Sweden “Spellbound” (Public Relations / Events & Experiential), Director
    The One Club / The One Show · 2023
Press
  • Cannes Lions Announces Shortlist Jury for 2021 Awards
    Campaign Brief Asia · 2021
  • Director Marcus Svanberg Joins Moxie Pictures for U.S. and U.K. Representation
    Shots · 2021
  • Director Marcus Svanberg Joins Moxie Pictures for Representation in US, UK
    Shoot · 2021
  • Marcus Svanberg Joins Moxie Pictures announcement
    Moxie Pictures · 2021
  • Marcus Svanberg Interview on Killing Small Animals
    Directors Notes · 2020
  • A Swedish Firm Made an Invincible Guitar, Then Handed It to Rock’s No. 1 Guitar Smasher
    Adweek
  • Sandvik – The Smash-Proof Guitar
    Ads of the World
  • Marcus Svanberg director profile
    Moxie Pictures
  • Marcus Svanberg artist profile
    Hallo Kanu