Mahaneela is a filmmaker, photographer, and creative director working with Partizan for commercial directing across the US, UK, and France.
Mahaneela is a filmmaker, photographer, and creative director working with Partizan for commercial directing across the US, UK, and France. She has directed campaigns for Nike, Google, Levi's, Apple, Adidas, Olay, Puma, Meta, Mercedes Benz, and Gucci Beauty, as well as music industry clients including Sony Music, Warner Music, Universal Music Group, Roc Nation, and Def Jam. Her Nike x Patta campaign "The Wave" won two Cannes Lions in 2024: Silver in Editing and Bronze in Direction. The four-part series, shot on 16mm film, featured UK cultural figures including Skepta, Little Simz, Ozwald Boateng, and Mo Farrah. Recent work includes directing Olay's "Queen Of The Night" spot for their Super Serum Night Repair and Puma's campaign with WNBA champion Breanna Stewart. She photographed Megan Thee Stallion for the single "BOA" from her NAACP Award-winning album. Mahaneela is a Forbes 30 Under 30 honoree and Grammy Voting Academy member. Her work has been exhibited at Saatchi and The Tate. Since September 2024, she has also served as Creative Director at Chiat/Day/LA, where she conceived the Levi's "Reiimagine" campaign with Beyoncé. She co-founded COZY Global, a creative studio, and created Nike's web show "Come Thru." Her visual style features documentary-inflected naturalism, warm tones, and 16mm film aesthetics, centering Black and brown narratives.
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