Madeline Clayton is an Australian commercial and film director based in Brooklyn, working with JOJX for US and global work since September 2024. She studied communications and film at the University of Technology Sydney, worked as a PA and junior producer (including at Nickelodeon), and produced documentaries and ads in Sydney before her short Nineteen—which screened internationally and won awards—became her directing calling card. She built her commercial reel over nearly five years at Curfew, directing Citibank and IKEA spots, then joined JOJX. Recent work includes the February 2026 H-E-B Super Bowl spot Baby Wants Tortillas, a tongue-in-cheek observational-humour love letter to Texas culture with Jim Parsons and baby performance; hims’ 2025 Confidence Where It Counts, noted for considered casting, soft natural light, deliberately composed frames, and unhurried pacing; Amazon’s Anyone Can Be Super; IKEA’s Piggy Bank; Starbucks’ Drawn Together (co-director); plus Kohl’s, Qantas, Citibank, Gillette Venus, Maybelline, Sorel, Toys for Tots, and Mayo Clinic. Her United Nations film She’ll Be Right earned a Bronze Cannes Lion, a 1.4 Award for Brilliant Filmmaking, a Webby nomination, and a Young Directors Award shortlist. She received shots New Director of the Year recognition in 2023. Craft centers on dialogue and performance with actors and non-actors, soft naturalistic light, stillness, and human-centred emotional storytelling.