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Maceo Frost

Maceo Frost is a Stockholm-based director working with Knucklehead (US/UK), BWGTBLD (Germany), New-Land (Scandinavia), and Diplomats (France).

docu-stylemusic-drivenheartfeltaction-sportsconversational-authenticprovocative-cinematicdocumentary-realcinematic-epicveritehandheld
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Production company & representation
Knucklehead
Production company · US, UK · verified Jul 2026
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Recent press & creds
D&AD Graphite Pencil for Editing (BIJI "Zigidi")
D&AD · 2025 · award
Gold Clio Award (Burna Boy Artist Spotlight)
Clio Awards · 2019 · award
SHOTS Online Commercial of the Year (IKEA "What If")
SHOTS · 2018 · award
Selected clients
IKEAHennessyBMWH&MAdidasYouTubeHBO MaxBIJIBurna Boy

Bio & background

Maceo Frost is a Stockholm-based director working with Knucklehead (US/UK), BWGTBLD (Germany), New-Land (Scandinavia), and Diplomats (France). Son of streetdance legend Damon Frost, he discovered filmmaking at 11 and has built a practice spanning documentary, music video, and commercials characterized by immersive, kinetic visuals. His documentary "Raised By Krump" (21 min) premiered at SXSW and IDFA; "Too Beautiful - Our Right to Fight," an Adidas-funded feature on Cuban women's boxing, premiered on HBO Max. His 2018 IKEA spot "What If" (shot 35mm anamorphic) won SHOTS Online Commercial of the Year. His 2022 Hennessy "Game Never Stops" campaign for Droga5 featured AJ Tracey, Masiwei, and Stephane Ashpool celebrating basketball's global cultural influence. His 2025 Stockholm Stadsmission spot won Best Commercial at ROYGALAN. Frost's music video work centers on BIJI, his collaboration with Robin Nazari fusing Kurdish culture with contemporary music; "Zigidi" won a D&AD Graphite Pencil for Editing in 2025. His Burna Boy documentary won a Gold Clio in 2019. Frost also produces music under his own name, plays drums, and believes rhythm is the secret to everything—a philosophy evident in his pacing and editing.

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Full credentials

Awards
  • D&AD Graphite Pencil for Editing (BIJI "Zigidi")
    D&AD · 2025
  • Gold Clio Award (Burna Boy Artist Spotlight)
    Clio Awards · 2019
  • SHOTS Online Commercial of the Year (IKEA "What If")
    SHOTS · 2018
  • Athens IFVF Documentary Short Winner
    Athens International Film & Video Festival · 2016
  • NIFF Documentary Short Winner
    Nordic International Film Festival · 2016
  • SXSW Music Video of the Year
    SXSW · 2025
  • Grammis Sweden Music Video of the Year
    Grammis Sweden · 2025
  • ROYGALAN Best Commercial ("Breaking the Cycle")
    ROYGALAN · 2025
  • ADC/One Show Young Gun
    ADC/One Show · 2017
  • SXSW Official Selection ("Raised by Krump")
    SXSW · 2017
  • IDFA Official Selection ("Raised by Krump")
    IDFA · 2017
  • SXSW Official Selection ("Ishtar X Tussilago")
    SXSW · 2015
  • Press
    • Hennessy's Slam Dunk Campaign Celebrates Basketball Culture's Reach
      LBB Online · 2022
    • Maceo Frost: 'What If' (IKEA behind-the-scenes)
      One Club · 2018
    • Raised by Krump (NOWNESS feature)
      NOWNESS
    • Namibia, Cuba's boxing revolution (NOWNESS feature)
      NOWNESS
    • Ishtar x Tussilago (National Geographic feature)
      National Geographic
    • Namibia, Cuba's boxing revolution (National Geographic feature)
      National Geographic
    • Multiple Vimeo Staff Picks ("Raised By Krump," "LIVE TO SEA," "Namibia," "Ishtar X Tussilago," "Jag Har Fattat," "Ready to Surrender," "Daughter of the Sea")
      Vimeo