Linnéa Bergman is a Stockholm-based commercial director working with FRIEND in the UK, Aspekt in Scandinavia, and Photoplay in Australia. Trained in illustration and graphic design at Stockholm's Konstfack, Bergman co-founded the creative collective Ensrettet in 2006 before establishing her directing career. Her work is characterized by sharp graphic composition, intimate attention to light and movement, and emotionally grounded storytelling. She has directed automotive campaigns for Toyota, Jaguar, Volkswagen, and Škoda, including VW's 2019 "Electric" music video powered entirely by e-Golf battery. Technology clients include Apple, Samsung, Philips, Bosch, and Nespresso. Retail work spans IKEA, H&M, Nordic Nest, and Argos (2014 "Ode to Toys"). Recent projects include Huggies Canada's "Sound of a Hug" (2024), transforming heartbeats into baby sleep tracks, and Agria's "From the First Stroke, to the Last Hug" (2024). She has directed purpose-driven work for BBC News local journalism (2014), KTH Royal Institute of Technology's women in IT campaign (2015), and the Childhood Cancer Foundation. Her dance short film RHIZOME premiered on Swedish television in early 2025.