Lex Hodge is an award-winning commercial director from Auckland, New Zealand, working with FINCH for Australia and New Zealand since April 2024. After five years at FINCH—first as a digital artist, then as an off-roster director—she has built a distinctive commercial practice combining graphic design training, theatre performance background, and technical visual effects fluency. Her work spans major New Zealand brands including Spark (Christmas S.N.T.A 2022), Skinny (Summer 2024, Skinny 4 Life AI clone 2025), Sky (Rugby World Cup 2023), Jetstar (That's Choice 2023), One NZ (One Good Kiwi 2024, Finding Jade Part 2 2025), and Kathmandu (Come find us 2024). Her breakout project, Correct the Internet—a global advocacy campaign with DDB Aotearoa and Team Heroine highlighting gender bias in search results for sportswomen—earned a Young Director Award 2023 shortlist and OnePointFour Silver Medal, plus eight AXIS Award nominations. Her Paralympics New Zealand campaign We'll give you something to talk about won the AXIS Community Impact Award. She has collaborated extensively with Colenso BBDO, DDB Aotearoa, The Tuesday Club, dentsu New Zealand, and Motion Sickness, delivering performance-driven narratives within meticulously designed visual worlds.