Kay Kienzler is a Berlin-based commercial director specializing in character-led humour and precise human storytelling for automotive and QSR/CPG campaigns across Germany, Switzerland, Austria and international markets. Raised in Frankfurt, he worked as a post-production runner on King Kong at Weta Digital, trained at Filmakademie Baden-Württemberg, attended the 2011 Hollywood Workshop at UCLA, and graduated in 2013 with a diploma in commercial directing. In May 2023 he directed Volkswagen Touareg ‘Laundromat’ for DDB Voltage Berlin and Film Deluxe, framing Park Assist Pro as a laundromat problem/solution story; Shots cited its cinematography, casting and score. In February 2026 he delivered McDonald’s Germany’s four-film ‘All das’ platform with Scholz & Friends and Abelone Films (DP Mario Krause)—Happy Meal, McSmart, Bonus and Big Mac spots whose light humour surfaces through timing and small reactions in shared apartments, restaurants and family homes. His reel also includes McDonald’s Bucketlist and Austria work, Icelandic Provisions ‘Sheep’, Ricola, Chio ‘Bump’, MAN ‘Trucker Story’, Mercedes-Benz V-Klasse ‘Vuddi On Board’, Ferrero Maxi King, Netflix ‘Wire’, Swisscom with Sir Roger Moore, Swiss Banking ‘The River’, Fiverr, Zweifel and Fraport. Further clients include Adidas, Audi, Hugo Boss, Porsche, Skoda, Samsung, Phonak and Gillette. Roster bios cite Cannes, NYF, ADC, Clio and German Advertising Film Award shortlists or wins plus Lürzer’s Archive features. He appears on Sparks Productions, GESAS, Shining Film and Spark & Riot rosters.