Karim Zariffa is a Montreal-based commercial director known for design-led art direction, vivid color, and ambitious in-camera craft. From a design background, he builds theatrical studio worlds with practical transitions, costume gags, and complex single-take or near-one-take sequences, and applies the same control on location. He is repped by 1stAveMachine (US/UK), Someplace Nice (Toronto), and SOMA (Montreal). Signature work includes Google Android Wear as an elaborate continuous-take studio spot; Google Fi; YouTube Brandcast, a large live-style event with Miley Cyrus, Hasan Minhaj, and James Corden; DoorDash “stress monster” costume-and-choreography spots; United Airlines’ 2024 safety film with a giant Rube Goldberg device; and Pennsylvania Tourism’s multi-spot “uncommon is calling” campaign. Other credits include Lenovo Yoga, ecobee, Target, Frooti, Mobalpa, XOLAIR, a one-take LEQVIO build, Fabmisr bank’s theatrical Ramadan film, Kinexys by JP Morgan, and Loto-Québec. Trade positioning stresses practical effects and handmade craft over CGI, comedy and choreography, performance, and large multi-department productions. He has self-reported ADC, Webby, Grafika, Young Guns, and Gemini awards.