Joseph Kahn is a South Korean-American director with over three decades of experience in commercials, music videos, and feature films. His commercial portfolio spans automotive clients including Toyota, Lexus, Cadillac, Ram, Jeep, FIAT, and Rolls Royce; consumer brands such as Pepsi, Walkers, Smirnoff, Maybelline, and Brita; technology companies Samsung, Google, and HP; and sports/entertainment properties Fox Sports and NASCAR. He directed the Pokemon Super Bowl 2026 spot via Supply & Demand. In music videos, Kahn has directed over 100 projects for artists including Taylor Swift (eight-video collaboration including Grammy-winning "Bad Blood"), Eminem (Grammy-winning "Without Me"), Britney Spears ("Toxic"), Wu-Tang Clan, Beyoncé, Rihanna, and Kendrick Lamar. His 2000 Janet Jackson video "Doesn't Really Matter" ranks among the most expensive music videos ever produced at over $2.5 million. Kahn's awards include two Grammy Awards for Best Music Video, MTV VMA Video of the Year and Best Direction, MVPA Best Video of the Year, and the UK Music Video Awards Icon Award. His feature film Bodied (2017), produced by Eminem, won the People's Choice Award at TIFF and audience awards at AFI Fest and Fantastic Fest. working with Academy Films UK, Kahn is known for achieving high production value on constrained budgets through technical problem-solving, VFX integration, and visual rhythm. He uses commercials and music videos as continuous craft refinement between narrative projects.