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John Grammatico

John Grammatico is a commercial director with over 300 credits across major brands including M&M's, Visa, Burger King, Ford, AT&T, Cadillac, McDonald's, Budweiser, and Lay's.

comedydialogue-performancestorytellingcause-psaplayful-comedicconversational-authenticdry-dialoguewarm-familyhandheldlong-take
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Production company & representation
Revolver
Production company · US, CA · verified Jul 2026
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Recent press & creds
Webby Award (Your Man Reminder PSA)
Webby Awards · award
Variety Best of the Super Bowl (Budweiser Whassup 2020)
Variety · 2020 · award
Grand Prize Paris Strategies Festival (ManoMano)
Paris Strategies Festival · award
Selected clients
AT&TBudweiserCokeFordLay'sMcDonald'sProgressive InsuranceVisa

Bio & background

John Grammatico is a commercial director with over 300 credits across major brands including M&M's, Visa, Burger King, Ford, AT&T, Cadillac, McDonald's, Budweiser, and Lay's. His Budweiser "Whassup" 20th anniversary spot for Super Bowl LIV (2020) was named "Best of the Super Bowl" by Variety and earned Top 10/Top 6 placements from MAXIM and ESPN. Before directing full-time, Grammatico spent over a decade as creative director at Doner (1996–2010) on campaigns for Coke, Blockbuster, Progressive, and Mazda. His AT&T "Just OK is not OK" campaign made Ad Age Creativity's Top 5, and his Rethink Breast Cancer PSA "Your Man Reminder" won 1st Place at TED Ideas Worth Spreading, a Webby Award, and appeared on The Dr. Oz Show with 7 million YouTube views. Grammatico has directed celebrities including Anna Faris, Chris Elliot, Roger Federer, Meghan Markle, Calvin Johnson, and Sam Neill. His short film T.I.M. qualified for Academy Award consideration and received coverage from SHOTS and LBB. He won Grand Prize at Paris Strategies Festival for ManoMano and Best-in-Show at Addy Awards for Zaxby's. Grammatico has shot in the US, Canada, Mexico, Central/South America, South Africa, France, Germany, and the UK. He is represented in the US/Canada by Revolver Films, in the UK by HunkyDory Films, and operates Little Saint Media.

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Full credentials

Awards
  • Webby Award (Your Man Reminder PSA)
    Webby Awards
  • Variety Best of the Super Bowl (Budweiser Whassup 2020)
    Variety · 2020
  • Grand Prize Paris Strategies Festival (ManoMano)
    Paris Strategies Festival
  • Best-in-Show Addy Awards (Zaxby's)
    Addy Awards
  • 1st Place TED Ideas Worth Spreading (Your Man Reminder PSA)
TED
  • LEEDS International Film Festival selection (T.I.M.)
    LEEDS International Film Festival
  • Cinequest selection (T.I.M.)
    Cinequest
  • HollyShorts selection (T.I.M.)
    HollyShorts
  • Oscar-qualifying festival selection (T.I.M.)
  • Press
    • SHOTS coverage (Budweiser Whassup called 'a gem')
      SHOTS · 2020
    • SHOTS coverage (T.I.M. short film)
      SHOTS
    • LBB Online profile (January 2024)
      LBB Online · 2024
    • MAXIM Top 10 Super Bowl (Budweiser Whassup 2020)
      MAXIM · 2020
    • ESPN Top 6 Super Bowl (Budweiser Whassup 2020)
      ESPN · 2020
    • Ad of the Day (multiple spots)
      Adweek
    • Ad Age Creativity Top 5 (AT&T Just OK is not OK)
      Ad Age
    • Ad Age Creativity Editor's Pick (Canal Comedie)
      Ad Age
    • Vanity Fair coverage (Meghan Markle Reitmans spot called 'perfect')
      Vanity Fair
    • The Drum feature (The Beer Store campaign)
      The Drum
    • BestAds feature (The Beer Store campaign)
      BestAds