Jim Archer is a British director and writer working across commercials, television, and film, repped in the US for commercials by World War Seven in association with MindsEye, and for film/TV by Independent Talent. Commercial credits include McCain’s “The Dad Joke Effect” (first air 19 May 2026) for adam&eve\TBWA with MindsEye—a father–son film developed with charity partner Beyond Equality that reframes paternal silliness as a way to keep boys emotionally close; Cushelle’s Publicis London “you-time” campaign starring Kenny the Koala; the 2018 Grey London Sixt Rent a Car comedy spot; and work for Quorn, Now TV (including a Westworld-themed execution), and the BBC. He has multiple British Arrows nominations. His debut feature Brian and Charles (2022, BFI/Film4), expanded from his Young Directors Awards Gold-winning 2017 short, premiered at Sundance and earned a BAFTA nomination for Outstanding British Film. He directed all three series of Channel 4’s BAFTA-nominated comedy Big Boys (2022–2025) as series director and later executive producer, plus episodes of BBC’s The Young Offenders. Coverage cites handheld naturalism, a relaxed homemade feel, and warm, playful, emotionally legible comedy-performance work.