Jared Lapidus is an LA-based commercial and entertainment director-writer whose comedy practice grew from New York sketch culture and an editor’s timing. A Long Island native and NYU Tisch graduate, he broke through with sketch group Reverse Cowboys before a run of brand comedy. Coverage frames him as a dialogue- and performance-driven comedy specialist, with work for TurboTax, Little Caesars, OREO, Verizon, A&W, Scotts, Quilted Northern, Triscuit, Starbucks, Google, Pepsi and others. Credits include Super Bowl pre-game TurboTax spots with Cris Collinsworth and Rodney Harrison; Starbucks Iced Energy’s “Eye of Seth Meyers”; Google x NBCU Hallmark-parody holiday trailers “Sleigh My Name,” “The Naughty Lister” and “The Gift EXchange”; Green River Whiskey’s 2025 ghost comedy; e.l.f. SKIN’s “Sunhinged” roast; Peacock’s “Meet Neil”; Scotts “Daylawn Saving Time”; A&W’s “No Plans Plan”; and a Clio Bronze Ghostbusters promo with Al Roker. PSA work includes Merck/Vaccinate Your Family with Gabrielle Union and Dwyane Wade. He directed on Maya & Marty, nearly half of Netflix’s Emmy-nominated The Who Was Show, a Waffles + Mochi special, Hulu’s Matteo Lane standup special, and 2023 feature Office Race (crowds, prosthetics, stunts). He is with Thinking Machine (US) and Alfredo Films (Canada).