JamsBash is the New York and Los Angeles–based directing duo of Jamaal Parham and Bashan Aquart, represented for commercials by World War Seven with film and television ties to Anon Content and CAA.
JamsBash is the New York and Los Angeles–based directing duo of Jamaal Parham and Bashan Aquart, represented for commercials by World War Seven with film and television ties to Anon Content and CAA. Parham (editing) and Aquart (graphic design and fine arts) began collaborating around 2010–2011 inside ad agency AKA NYC. Commercial credits include Mastercard, ESPN, Disney, Xfinity, MLB, Vogue, Adidas, Wendy’s, Axe, eBay, Taco Bell, Chase, Arby’s, Marriott, Paze, HBO, and AT&T, with roster titles such as ESPN “NBA2k” and “Creed” and an AT&T spot with Craig Robinson. They co-directed the Elizabeth Banks and Gabrielle Union “It Checks Out” campaign with David Shafei. Awards cited on their WW7 roster include two Gold Clios (one for Best Direction), a Bronze Clio, a national ADDY, an Adweek Experiential Award, and the first Grand Clio given to a live entertainment brand for a Times Square takeover. Outside spots they directed two full seasons of HBO’s late-night comedy Pause with Sam Jay, the SoundCloud-produced feature The Day Ones (2022), and the 2024 ESPN Films/Andscape documentary Breakin’ on the One for Hulu. Trade coverage describes bright, cinematic, vibrant design, signature humor, and comedic stories infused with magical realism, backed by an A-list roster including Will Smith, Robert De Niro, Samuel L. Jackson, Michael B. Jordan, and Jake Gyllenhaal.
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