Ivana Bobic is a London-based director and writer whose work spans commercials, music videos, and narrative shorts. With a background in graphic design from Central Saint Martins and the London College of Communication, she developed her visual style working with cult band S.C.U.M before transitioning into fashion films for Stella McCartney. Her commercial portfolio includes campaigns for Axe via 72&Sunny Amsterdam, Habitat via NCA, Nivea, The Body Shop, Gap Kids, Adidas, Whistles, and Mulberry. She gained recognition for directing Coppafeel's groundbreaking breast cancer awareness campaign—the first advertisement to show a female nipple on UK daytime television. She won Best Sound Design in Cinema Advertising at the Music & Sound Awards for her London Film Festival trailer, beating campaigns from Mercedes Benz and Boots. In music videos, her first collaboration with Norwegian pop artist Sigrid was voted by Pitchfork as the second-best video of January 2018, leading to multiple additional videos including three films for Sigrid's LIFT campaign for Vevo. Her music video work includes Nothing But Thieves, Bloc Party, Future Islands, The Kooks, Martin Garrix, Hannah Wants, Nia Archives, and Squid. She is currently working with Riff Raff Films in the US and UK.