Isaiah Seret is a Los Angeles–based commercial director working with Biscuit Filmworks in the US and UK. He joined Biscuit in 2016 from Prettybird, where he directed Intuit QuickBooks’ Super Bowl 50 spot “Storms A’Brewing” (the Small Business Big Game winner), shot with Oscar-winning DP Claudio Miranda and built around practical ship/gimbal work plus MPC VFX. His Adobe film “Click, Baby, Click” earned a D&AD Award. At Biscuit, Samsung’s “I Love You” and “Growing Up” (Wieden+Kennedy Portland) brought a 2018 DGA commercial directing nomination, a Cannes Lions shortlist, and major trade coverage; Xbox’s Halo Infinite UNSC Archives films (Lightbringers, Magnus, Unspoken) won Shots Awards bronze for direction, AICP campaign recognition, an Andy craft award, and further Cannes shortlists. Other credits include Nike WNBA work, American Express multi-country shoots (Thailand, Greece, England, Spain), Lilly’s “Start How You Can” with Caitlin Clark, Coca-Cola x FIFA “Uncanned Emotions” for the 2026 World Cup, Dell Technologies, Kohler, Toyota, Vrbo, Google Pixel, Taco Bell, Saint Archer Gold (Super Bowl), and earlier Prettybird work for Adidas, Burger King, Microsoft, Jack Daniel’s, and Dewar’s. He previously directed award-recognized music videos and served as first AD on films by Dzongsar Khyentse Rinpoche and Neten Chokling Rinpoche.