Irv Blitz is a tabletop director and cinematographer specializing in food, beverage, and product branded content, with over 35 years of experience in commercial advertising. A graduate of Rochester Institute of Technology with a BS in Professional Photography, Blitz began his career as a commercial still-life photographer in New York City before transitioning to directing commercials. He serves as both director and director of photography on his projects, controlling every aspect of the image from concept to execution. Blitz is known for his philosophy of shooting authentic materials in-camera, rejecting older fake advertising techniques in favor of realism. His work for major brands including Domino's, Pizza Hut, Burger King, Taco Bell, KFC, Popeyes, Olive Garden, Shake Shack, Anheuser Busch, Miller Lite, Coca-Cola, Bacardi, Keurig, Samsung, and Levi's demonstrates his technical precision in macro food and product photography. He incorporates specialized techniques including high-speed cinematography at up to a thousand frames per second, custom rigs, macro and wide-angle lenses, and hand-held camerawork to create dynamic movement and intimate visual textures. Bicoastal with a studio in the Los Angeles Arts District, Blitz maintains an in-house studio package and continues to push boundaries in tabletop cinematography.