Ilya Chemetoff is a French-American commercial director and photographer working with DIVISION, specializing in high-fashion luxury and athletic performance content. His client portfolio includes Nike, Hermès, Louis Vuitton, LACOSTE, and New Balance. Chemetoff directed Nike's Air Max DN8 campaign for Spring/Summer 2025 featuring Olympic hurdler Masai Russell, with art direction by Brian Bantog and cinematography by Daniel Vignal. He created content for Hermès' RMS project and Louis Vuitton's 2025 Met Gala campaign, collaborating with Creative Director Lina Kutsovskaya and DP Zack Spiger. His LACOSTE L001 x L002 campaign earned Berlin Commercial 2022 shortlist recognition in both Craft: Idea and Commercials categories. As a photographer, Chemetoff shot the vinyl album cover for A$AP Rocky's "Don't be Dumb" album. His dual capabilities across motion and stills position him for brands seeking cohesive visual campaigns, particularly within luxury fashion and performance athletic sectors.