Hauke Hilberg is a Berlin-based commercial director working with CZAR across Belgium, the Netherlands, France, and Germany, and by LOGAN & SONS. Born in Duisburg in 1982, Hilberg graduated from Filmakademie Baden-Württemberg in 2011 with a major in TV Commercials. He joined CZAR Germany in 2010 and quickly gained attention, landing his first Nike campaign and appearing on the cover of SHOTS Magazine as "the hottest young director on Germany's ad scene." His client roster spans automotive (Mercedes, Volkswagen, Volvo), sportswear (Nike, Adidas, Footlocker), beverages (Coca-Cola World Cup 2014, Budweiser, Jupiler), and retail (Hornbach). His Hornbach "Biodiversity Starts in Your Garden" campaign won Gold and Bronze at the 2020 CRESTA Awards and earned a Ciclope nomination for Best Direction. Hilberg's work is characterized by tonal versatility—described as "crisp and documentary, or absurdist and playful"—and he seeks to "infuse works with something handmade, unexpected, and a little odd." Recent projects include campaigns for EnBW, SimpliTV, Rauch Fruchtsäfte, and Pilgrim's. He co-founded Tektite, an AI and creative technology venture, and in 2025 launched a new company with Max Penk.