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Hamish Rothwell

Hamish Rothwell is an Australian-based commercial director whose 25-year career has established him as one of the industry's most distinctive voices in comedy and character-driven storytelling.

comedyheartfeltautomotiveconversational-authenticplayful-comedicdry-dialoguewarm-familyabsurdistsweeping-cranewide-expansive
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Production company & representation
Good Oil
Production company · AU, NZ · verified Jul 2026
Rattling Stick
Production company · US, UK · verified Jul 2026
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Recent press & creds
Gold for Direction, AWARD (for Aldi Christmas work)
AWARD · award
Bronze Lion, Cannes Lions
Cannes Lions · award
Gold, ADC Annual Awards (for Honda)
ADC Annual Awards · 2016 · award
Selected clients
AldiBudget DirectToyotaVolkswagenHondaNikeBaiCommonwealth Bank of AustraliaHoldenHyundai

Bio & background

Hamish Rothwell is an Australian-based commercial director whose 25-year career has established him as one of the industry's most distinctive voices in comedy and character-driven storytelling. After graduating from London International Film School in the mid-1990s, Rothwell returned to New Zealand and directed the feature film *Stickmen* (2001), which won Best Direction at the New Zealand Film Awards. His commercial breakthrough came with a G-Shock Watches ad that became an international hit, launching a career that has earned over fifty awards from Cannes Lions, Clio, D&AD, One Show, ADC, and LIA. Rothwell's work is characterized by his ability to play the ridiculous straight, building intricate character-driven narratives grounded in cinematic visuals and naturalistic casting. His five-year development of the Captain Risky character for Budget Direct became woven into Australian vernacular, while his Aldi Christmas campaigns through BMF Australia showcase epic scale worthy of 1980s Australian cinema. He has directed Super Bowl work for Hyundai and Bai (featuring Christopher Walken and Justin Timberlake), and is among a select group of directors globally who can make car commercials genuinely funny—work for Volkswagen's "Flyboy," Honda's "Wild Horse Chase," and Toyota's "9 Lives" all demonstrate this rare skill. A former actor with a music composition background, Rothwell brings an uncanny instinct for performance and soundtrack, even performing on the score for Aldi's "The Miracle Ham." Currently working with Good Oil Films (Australia), Rattling Stick (US/UK), and Gang (Europe), he remains committed to idiosyncrasy and constant evolution.

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Full credentials

Awards
  • Gold for Direction, AWARD (for Aldi Christmas work)
    AWARD
  • Bronze Lion, Cannes Lions
    Cannes Lions
  • Gold, ADC Annual Awards (for Honda)
    ADC Annual Awards · 2016
Bronze, A-List Awards (for Commonwealth Bank of Australia)
A-List Awards · 2016
  • Two Bronze, Adfest (for Commonwealth Bank of Australia and Captain Risky)
    Adfest · 2016
  • Best Direction, New Zealand Film Awards (for *Stickmen*)
    New Zealand Film Awards · 2001
  • Young Filmmaker of the Year
    NZ Screen Producers and Directors Association · 2001
  • BestAds Top 5 Directors of the Decade
    BestAds
  • Saatchi & Saatchi New Directors Showcase
    Saatchi & Saatchi
  • Adforum Top 5 Picks (for Aldi Christmas work)
    Adforum
  • Creativity's Editor's Pick (for VW Flyboy)
    Creativity
  • Press
    • Hamish Rothwell in Shots
      Shots · 2019
    • The Directors: Hamish Rothwell
      LBB · 2021
    • Hamish Rothwell Joins Superprime
      Superprime · 2016
    • Hamish Rothwell - Jackassing About
      Shots · 2012