Guy Shelmerdine is a globally recognized commercial director working with SMUGGLER since 2003, known for his distinctive comedy, nuanced performances, and world-building craft. After winning Best New Director at Cannes early in his career, he built an award-winning portfolio spanning major global brands including Uber Eats, Google, Starburst, Weetabix, Hertz, Honda, IKEA, and Coca-Cola. His Starburst "Vertical Salon" campaign earned a Cannes Lion, D&AD Pencil, and four One Show Golds for its production design mastery. He has directed celebrity ensembles including Patrick Stewart, Mark Hamill, Elton John, Lil Nas X, Mike Myers, Dana Carvey, Cardi B, Ben Stiller, Kevin Hart, and Dave Grohl, demonstrating precise comedic timing and deft talent handling. His Uber Eats launch campaign and Wayne's World Super Bowl homage became cultural touchstones. Recent work includes Super Bowl spots for Dannon, DraftKings, and Oikos, plus RONA's "Half-Ass" campaign praised for its seamless blend of practical and visual effects. Shelmerdine also pioneered VR with "Catatonic," the first live-action VR horror film. Coming from advertising before directing, he brings sharp wit, narrative precision, and technical craft to every project.